The SaaS pricing page, particularly the pricing table, is a crucial component of any business website that sells products or services online. It’s often at this juncture where users make their final decision to purchase. This article delves into 22 outstanding pricing table examples from some of the most influential SaaS companies currently operating. Remember, these firms typically have extensive teams of designers and UX experts focused on crafting high-converting price tables.
Most service-selling websites offer multiple plans, clearly laid out in their saas pricing tables. There are numerous strategies for displaying plans and prices, and the approach you choose should align with your business model and guide users toward a desired action on your pricing page.
In this guide, we showcase a selection of pricing table examples from major SaaS players. These examples not only demonstrate various effective strategies but also serve as inspiration for your own pricing table design. Accompanying each screenshot of a price table, I provide analysis on the strategy used and share personal insights.
Below each screenshot of pricing table, I wrote a small text describing what the strategy is and some personal comments.
Trello
Trello stands out with its unique approach among the best pricing tables. Instead of a feature list, each plan is concisely described with a sentence. Distinct colors for each plan further enhance differentiation, showcasing an innovative example of pricing table design.
Zapier
Zapier’s pricing table examples use separated blocks for clear distinction among its three plans. The main plan is positioned higher, drawing immediate attention. The characteristic orange of Zapier accentuates the central plan, contrasting with the less prominent gray of the free option.
Slack
Slack’s pricing table, reminiscent of Trello’s, opts for straightforward plan names and pricing details without elaborate descriptions. Each plan block is paired with a matching call-to-action button, offering a cohesive user experience.
Shopify
Shopify employs a table layout, distinguishing it as one of the best pricing tables for easy comparison of plans and features, showcasing a traditional yet effective design approach.
MailChimp
Mailchimp’s pricing page breaks the mold with a unique slider feature, allowing users to determine the best plan based on subscriber count. This interactive element sets it apart in the realm of pricing table examples.
Highrise
Highrise’s simple yet effective pricing table places its main plan prominently in a larger white box. A standout call-to-action button and strategic placement of a “30-day free trial” note add emphasis to their Plus plan.
ActiveCampaign
ActiveCampaign’s dynamic pricing table adjusts plan costs as users slide the contact number scale. Unlike other examples, it doesn’t highlight a specific plan, offering flexibility and choice based on price and features.
Asana
Asana’s simpler pricing table features just two plans, with a focus on easy readability. Features listed beneath the call-to-action button and strategic use of color draw attention to their paid plan.
Emma
Emma’s pricing table is information-dense, possibly challenging at first glance. It highlights a particular plan with a distinctive blue border and a unique “New” label, differing from the common “Most popular” tag.
Dropbox
Dropbox’s table layout efficiently compares features across plans. It smartly categorizes plans into ‘For individuals’ and ‘For teams,’ aiding users in quickly identifying the most relevant options.
Campaign Monitor
Campaign Monitor adopts a unique approach, featuring a prominent green button above the pricing table for creating a free campaign, with plan selection following campaign creation.
Buffer
Buffer’s standard pricing table clearly displays plans and features, categorizing them for Individuals and Teams and Agencies. This differentiation, along with varied call-to-action button styles, enhances user navigation.
Basecamp
Basecamp’s text-based plan descriptions offer detailed insights, diverging from typical table or block formats and providing a more narrative approach to their pricing structure.
Evernote
Evernote’s block-style pricing table, akin to Zapier’s, uses its signature green for the most popular plan. The contrasting colors and distinct ribbon icon effectively draw attention to the Premium plan.
FreshBooks
FreshBooks’ layout is straightforward, focusing on the number of clients you can bill rather than an extensive feature list. This minimalist approach highlights the key differentiator across plans.
Freshdesk
Freshdesk lines up its plans side by side, with clear visibility of both monthly and yearly pricing options, facilitated by a toggle switch, offering a user-friendly comparison.
Help Scout
Help Scout emphasizes their most popular plan with a larger box, blue title color, and a distinct call-to-action button, effectively guiding user attention.
GitHub
GitHub places all plans on equal footing, with a consistent design across each. The unification of plan icon colors with their respective call-to-action buttons offers a sleek, balanced look.
Kissmetrics
The most popular plan in Kissmetrics’ pricing table is highlighted with a blue header and border, drawing the user’s eye. Additional price and event details are provided upon scrolling, showcasing comprehensive information.
Instapage
Instapage accentuates its most popular plan with a blue border, listing all available features per plan. Unavailable features in certain plans are subtly differentiated with a lighter color for clarity.
HubSpot
HubSpot’s box-style display includes a “Most popular option” header, directing users towards a recommended choice, a common strategy in the best pricing tables.
Hootsuite
Hootsuite highlights its Pro plan with a “Free 30 day trial” text and a unique call-to-action label, differing from other plans to attract user interest and encourage trial sign-ups.
Leveraging Psychological Principles in Pricing Table Design
When creating pricing tables, it’s vital to understand how customers make decisions. Designers and marketers should consider principles like the anchoring effect, where the first price seen sets a mental benchmark, or the paradox of choice, where too many options can overwhelm and deter customers.
To capitalize on these principles, one could highlight a recommended plan to simplify decision-making or strategically place the most profitable plan next to a higher-priced option, making it seem more reasonable by comparison.
Clarity and Comparison in Pricing Table Layouts
For B2B and SaaS companies, the key to an effective pricing table is in its ability to clearly differentiate between various offerings. Utilize contrasting colors or icons to highlight key features, and maintain a consistent layout across different plans for easy comparison.
It’s important to strike a balance between providing enough information to inform the buyer and keeping the table uncluttered. Additionally, using tooltips or modals can provide extra information without overwhelming the primary view.
Incorporating Brand Identity in Pricing Tables
A pricing table should be more than just functional; it should resonate with the brand’s identity. This can be achieved by using brand colors and typography consistently. The tone of the plan descriptions should align with the brand voice – whether it’s professional, friendly, or innovative.
This alignment not only reinforces brand recognition but also builds trust. For agencies, adapting the pricing table to reflect the client’s brand can significantly impact the perceived value of the service offered.
Showcasing Innovative Pricing Strategies
Presenting complex pricing models like tiered pricing or freemium models requires a balance between detail and simplicity. For instance, a tiered model can be made user-friendly by clearly delineating what each tier offers and who it’s best suited for.
Visual cues can indicate the most popular or value-for-money plan. For freemium models, highlight key features available in the free version while clearly showing the additional benefits of paid plans. This approach helps clients understand the value proposition at a glance.
Using Analytics to Optimize Pricing Tables
Continuous improvement of pricing tables should be data-driven. Analyzing metrics such as click-through rates for each plan or time spent on the pricing page can offer insights into user preferences and behavior. A/B testing is crucial; experimenting with different layouts, color schemes, and wording can reveal what resonates most with the target audience.
Tracking these metrics over time and adjusting the design accordingly can lead to increased engagement and conversions. For example, if a particular plan has a low click-through rate, it might benefit from a different positioning or more compelling feature highlights.
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