On SaaSWebsites.com, we feature more than 150 SaaS homepages, and it’s easy to find few clear patterns in hero sections.
First, we randomly picked 22 hero sections between all our homepages. We didn’t try to find similar hero sections; most hero sections are similar. Most have a text and a call to action on the left side and an image on the right side. The rest have a centered text and a call to action underneath.
There must be a reason why all hero sections are similar; it’s probably because it works.
What is a hero section, hero image, or page hero?
The hero section is located at the top of a page, used to promote, explain, educate website visitors about a specific product, service, or topic. The hero section has a lot of impacts because it’s the first section that visitors see when the page is loaded. In the case of a SaaS website, most pages should have a hero section.