This article lists the 12 best pricing pages featured on SaaS Websites.com. It’s hard to pick the best 12 pricing pages because we only add the best pages to our complete collection. The pricing page of a SaaS website is one of the most important pages and unless specific exceptions, all SaaS websites have a pricing page.
Anatomy of a pricing page
Depending on the business model and the pricing structure, the page itself might have more or fewer elements but overall, all pricing pages listed here have similar features.Â
Hero section
Most pricing pages have a hero section with a title and sub-title.
Pricing table
After the hero section, we have the pricing table [link pricing table blog] containing between three and five tiers. As said previously, the pricing table might look different or even omitted depending on the pricing strategy.
Comparison table
In more than half of the pricing pages listed on SaaS Websites.com, there is a comparison table right after the pricing table. The comparison table helps to compare all features across all tiers offered. It is a great way to have a quick glance overall.
FAQ (Frequently Asked Questions)
Having an FAQ directly on the pricing page is a great way to address possible questions and doubts that potential customers could have. It will reduce the number of inquiries made to the sales support and increase the overall conversion of the pricing page.
Best Pricing Pages
1. Airtable
2. Amplitude
3. Atlassian (Jira Software)
4. Clio
5. Drift
6. Front
7. Hiver
8. Intercom
9. Logz.io
10. Slack
11. Stripe
12. Wealthsimple
1. Airtable – Pricing page
Airtable is a mix between a project management tool, a spreadsheet and a database. It can be used for many different types of projects. Their pricing page is a bit different from our common model described above. There is no hero section where the pricing page is introduced. Instead, the title of the page, Simple pricing, is there right above the pricing table. It’s a great example showing that the hero section is not always necessary. Airtable chose to combine their pricing table with their comparison table. The name and the price of each tier are clearly stated at the top of the table. There is a toggle button that lets you switch between annual and monthly pricing which is set annually by default. Right below the table, there is a collection of company logos using Airtable. The last section of their pricing page is a simple FAQ.
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2. Amplitude – Pricing page
Amplitude is a product analytics platform for web and mobile projects. The pricing page of Amplitude is quite conventional with various interesting details. I say conventional because the pricing page is based on the model described above. All the important elements are there: one hero section, one pricing table, one comparison table and an FAQ at the bottom of the page. One of the interesting details is the three logos in the pricing table. Those logos represent current customers for each pricing plan. The logos under each plan name easily attract the attention of potential customers. Also, Amplitude uses its pricing page to list other relevant products that could interest their customers. It’s a good way to up-sell more products. Listing relevant products on the pricing page have the potential of driving potential customers away from the signup buttons. That strategy might be good depending on the business and pricing model.
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3. Atlassian (Jira Software) – Pricing page
Atlassian is a software company creating products for development teams. Atlassian offers many different products and each of them have their own pricing page. The pricing page of each product is designed differently depending on their pricing structure. This pricing page is for their software Jira. The pricing is based on the number of users, the type of platform hosting (Cloud and Self-managed) and the features desired. The main difference between this pricing page and the others listed on our website is the pricing calculator located above the pricing table. It’s an easy and quick way to display pricing and the pricing structure is more elaborate than simple pricing tiers. Other than the pricing calculator, we find the same elements as most pricing pages: pricing table and FAQ.
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4. Clio – Pricing page
Clio offers software for legal firms to manage different segments of their business. Clio has one of the best pricing pages listed on our website. The pricing page of Clio is one of our favorite ones, in our humble opinion. It’s simple and clear, it does the job. It starts with the hero section with a small title: Product pricing. Below the title, there is more text describing what Clio can bring to legal firms with a short text explaining their pricing structure. Clio has two plans: Manage and Grow with two small labels above their boxes: Most popular and Introducing. The two labels help potential customers to know which product is the flagship one. Below the two pricing plans, there is a full-width box that combines their two products to form a third product called Clio Suite. After the pricing table, there is a standard FAQ and quote from a current customer.
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5. Drift – Pricing page
Drift is a SaaS that provides marketing solutions to increase sales conversion. The pricing page of Drift is quite conventional featuring all important elements that a good pricing page would have. At the top of the page, we have the hero section with a question for the page title. Their pricing structure is divided into three groups: individuals, teams and enterprise, and for each group there are two pricing tiers. At the bottom of the pricing tiers, there is a button to see a comparison of all features which scroll down the page to the comparison table. The plan comparison section is divided into categories: users, chat, playbooks, routing and more. It’s one of the rare pricing pages that doesn’t have an FAQ.
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6. Front – Pricing page
Front is a communication tool that connects messages, apps and teammates in one place. Front’s pricing page follows the structure of most pricing page. A hero section with title and sub-title, a pricing table, a comparison table and an FAQ at the bottom. An interesting element is the add-ons section. Right below the pricing table, multiple add-ons are adding new features and options to the default plans. Note the call-to-action section at the bottom of the page with two buttons: request a demo and start your free trial now.
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7. Hiver – Pricing page
Hiver is an email collaboration tool for businesses of all sizes. Hiver has a classic pricing page with all the important elements. The title of the page is simply: 14 Day Free Trial, no credit card required. The year/month toggle button is by default set to year with a small “Save 15%” doodle. The comparison table has its own page outside the pricing page which is an interesting strategy. There is a logo collection of their most known customers and below that there is the FAQ.
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8. Intercom – Pricing page
Intercom offers messaging tools to drive business growth. The pricing page of Intercom is an interesting one. Intercom divides his pricing table into four plans. The first plan is called All-in-one which includes the three other plans. Each plan has 3 pricing tiers: essential, pro and premium. It might seem confusing at first because the all-in-one plan and the lead generation plan offer the same core products at the same price. There is no comparison table to compare all 4 plans, only comparison tables to compare all tiers inside one specific plan. Below the pricing table, there is a section with recommended add-ons.
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9. Logz.io – Pricing page
Logz.io is an app monitoring platform for companies of all sizes. The pricing page of Logz.io also follows the regular recipe of a good and functional pricing page. There are three tiers and the comparison table makes it easy to have an overview of all features and see which one is available with which plan. There is an FAQ that helps answers possible questions on the fly.
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10. Slack – Pricing page
Slack is a communication tool for organizations of all sizes. Slack is known for its high-quality UX and UI when it comes to its software itself or its website. It’s also true for its pricing page, it’s clean, clear and easy to understand. At the top of the page, there are two tabs to divide the two main products of Slack: Slack for teams and Slack Enterprise Grid. Slack has merged its pricing table and comparison to form one. It’s a great alternative to having two tables which in many cases are not necessary. A list of commonly asked questions is also displayed at the bottom of the page.
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11. Stripe – Pricing page
Stripe is an online payment processor for companies of all sizes, from Shopify and Slack to small players like SaaS Websites.com. Stripe’s pricing page is different from the majority of pricing pages listed on our website mostly due to its pricing structure. Slack charges fees per successful card transaction and that’s pretty much it. The pricing table is made of two boxes. The first one with the main cost of using Stripe and the second one called Customized with options for businesses with large payments volume. Below the pricing table, there are lists of what features are included. Following the features, there are add-on products with dedicated pricing pages for each of them.
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12. Wealthsimple – Pricing page
Wealthsimple is a Canadian online investment management service. The pricing page of Wealthsimple is a bit different from all the other pricing pages listed here because it’s the only B2C pricing page here. B2C means Business-to-Consumer and Wealthsimple offers services to the general public. The pricing for each account is not stated clearly. The pricing for each tier is the management fee listed at the top of each column in the pricing table. A pricing calculator at the bottom of the page also helps to establish the management fees.
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To conclude, the pricing pages listed here are in our option some of the best pricing pages featured on SaaS Websites.com. We encourage you to visit our pricing pages section to get inspired even more. Discover more pricing pages here:
